Jeremy Bullmore, one of the most respected figures in the advertising business, is to write a weekly problem-solving column in Campaign from January.
Bullmore will draw on the experience gained from his career of more than 40 years in the business to offer entertaining insights to anybody involved in the fields of advertising or marketing.
Bullmore is a non-executive director of the Guardian Media Group and the WPP Group. He is also the president of the advertising charity NABS.
He joined J. Walter Thompson as a trainee copywriter in 1954 and stayed with the agency until his retirement in 1987, serving successively as copywriter, writer/producer, creative group head, head of television, creative director and chairman.
He also writes a monthly column on management issues for Haymarket's Management Today magazine.
Caroline Marshall, Campaign's editor, said: 'Jeremy is the guvnor of advertising writers. His lucid and wry style will command the attention of even the most jaded person in the business. I'm honoured that he has agreed to write for Campaign.'
Bullmore's first column will appear on Thursday 11 January, with the Agency of the Year issue.