Jeremy Carr, the copywriter behind Audi’s controversial pink bunny
ad that provoked a writ from Duracell, has quit Bartle Bogle Hegarty for
Abbott Mead Vickers BBDO.
His arrival completes the latest successful raid on BBH’s creative
department by AMV, which is linking Carr with the senior art director,
John Gorse, another BBH exile.
He fills a gap at AMV that was left when Gorse and his writer, Nick
Worthington, split. Worthington has since been paired with Paul Brazier,
the one-time art director partner of AMV’s creative director, Peter
Souter said: ’I asked John who he wanted to work with and Jeremy was his
first choice. It’s quite extraordinary how we seem to be able to get the
people we want.’
Carr, 36, holder of four silver Campaign press awards, began his career
at the then Ted Bates - beginning a long association with the writer,
Jeremy Craigen - and followed the agency into its merger with
During a five-year stint at BMP, his award-winning credits included the
’extra mild’ ad for VW which scooped six prizes at the 1994 National
Newspaper Campaign Advertising Awards. He also helped produce the ad in
which a small-town couple in the US midwest mistake a VW for a UFO.
After brief spells at Lowe Howard-Spink and WCRS, he joined BBH two
years ago where he worked on the One 2 One campaign and wrote the recent
’kung fu’ commercial for Levi’s 501 jeans. Carr said: ’I’ve known of
John’s work for a long time and I’ve always wanted to work on AMV’s
grown-up accounts such as the Economist.
The chance was too good to miss.’
Gorse and Worthington were responsible for the acclaimed Levi’s ’creek’
commercial in 1993.