Jerome Lemaire Reckitt Benckiser UK

Jerome Lemaire

Reckitt Benckiser UK

Marketing director

Lemaire controls an array of brands at one of the UK’s biggest advertisers, making his job challenging. Highlights this year include campaigns for dishwasher-detergent brand Finish that broke from tried-and-tested formats. An avid social-media consumer, he says: "I like to know what is going on across the social platforms because it feeds into our understanding of how we reach out to consumers."