Jersey Tourism seeks shop for pan-European account

Jersey Tourism is talking to London agencies about its £3.5

million pan-European through-the-line account.

The incumbent agency TBWA/GGT's contract ends in December 2001.

The review of all marketing communications follows the completion of an

18-month brand development project by the WPP-owned consultancy Coley

Porter Bell.

As part of this exercise, Jersey was repositioned with a "Find your own

island" theme which will continue into 2002.

A Jersey Tourism spokesman confirmed that the marketing team has visited

London this week to talk to a number of agencies but refused to name

them. The team is also speaking to local agencies on the island.

One of the options under consideration is to keep all work under the WPP

roof by appointing OgilvyOne, which is hotly tipped to handle the

business because of its WPP connection with CPB. The spokesman confirmed

that Jersey Tourism is talking to OgilvyOne but said no decision has

been reached.

He added: "While the guys in the marketing department are interested in

looking at the WPP group and there is a potential synergy, we are still

looking at other options. One thing CPB has done is to encourage us to

think in a brave way and not necessarily to take the traditional


MediaCom handles media buying and it is understood media will be looked

at as part of the overall review of communications.

"We expect to finalise all the agency relationships within a month, in

time to get everything ready for next year," the spokesman said.