to sponsor Galaxy shows

LONDON - Chrysalis-owned Galaxy has signed a 13-week sponsorship deal with low cost airline to promote its new service,

The sponsorship, which begins on 19 March, will include on-air promotions and idents as well as online competitions and banner ads.

It will run across the Galaxy breakfast shows in Manchester and Yorkshire and during the drive-time show in the North East. plans a mixture of sponsorship and promotional activity to push its new budget package holiday service,, which includes three- to five-star accommodation, private transfers and flights from Leeds/Bradford, Manchester, Blackpool and Newcastle airports.

Martyn Healy, managing director of Chrysalis (pictured), said the sponsorship reflected the fit between Galaxy's audience of under-34s and the demographic targeted by


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