Digital film from Rokkan ends with a surprise for city's toughest musicians
It takes a thick skin to play music on the streets of New York City every day. In this 3-minute film from digital agency Rokkan, JetBlue and VH1’s Save the Music surprise three buskers with a year of free travel as a way to thank them and help boost their careers. The children of PS 048 in the Bronx are on hand to give the actual tickets, and elicit some joyful tears. The video will live on JetBlue’s YouTube channel for the next several weeks.