John Ayling & Associates is relaunching Jeyes Fluid with a national
television campaign that breaks this week.
Jeyes used to be a familiar TV advertiser - regularly buying four-week
campaigns of 400 ratings - but it has not advertised on the medium for
Steve Venes, John Ayling’s television buying director, is running a test
campaign for Jeyes on all national TV channels except Channel 5. He will
be aided by buying assistant Sam Warr.
Venes hopes the test ad campaign will result in the advertiser being
seen more frequently on TV.
’Hopefully Jeyes is testing the water and will be back on TV again
soon,’ said Venes.
Jeyes is using two executions, one for Citrus Clear in hard water areas
and the other for Jeyes Bloo in soft water areas. The creative will
feature Julian Clary.
The last Jeyes advertising campaign was for Jeyes Parozone bleach range,
which spent the whole of its pounds 335,000 budget on press.
Venes said Jeyes Fluid is also planning to use press for the new
The Jeyes account is headed by agency director Stephen Stokes.
Soho-based John Ayling & Associates employs 32 staff and is chaired by
John Ayling. Brian Labbett is the media director.
The agency is also responsible for planning and buying for Austin Reed,
Meccano, De Agostini partworks, De Longhi appliances and Perfect Pizza.