Jigsaw "<3 Immigration" by The Corner

Against a backdrop of Brexit talks fashion brand Jigsaw shares a provocative message challenging the notion of Britishness in an ad takeover of London's Oxford Circus Tube station.

The campaign promoting its Autumn/Winter 2017 range examines what constitutes British style -- and finds diversity and openness at the heart of creativity. Jigsaw staff are also undertaking genealogy tests in partnership with Ancestry.co.uk to uncover their own diverse histories and seek inspiration for future collections.


Advertising agency
Creative director, art director & copywriter
Planning director
Business director
Agency producer
Media agency
Production company

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.