Jim Thornton, the joint creative director on TBWA GGT Simons
Palmer’s flagship pounds 80 million NatWest account, is quitting the
agency to take on a senior role at Mother.
Thornton will work across a range of accounts at Mother which are likely
to include recent wins such as HFC Bank’s launch of Marbles and the
Whitbread Hoegaarden beer business. His role will focus on client
relationships as much as creative output.
Robert Saville, the founder of Mother, said: ’Jim is a brilliant
all-round thinker. He’s one of the few people who can think a problem
right through, starting with the client’s perspective and going right
through to a creative solution.’
TBWA GGT Communications unveiled its first major above- and
below-the-line campaign for NatWest in June. The ads use unusual
animation and graphics in an attempt to persuade customers to
re-evaluate the NatWest brand.
It is not known whether TBWA will replace Thornton with another creative
to work with his creative partner Christine Jones on the NatWest
account.
There have been press reports recently that the bank is cutting back its
advertising and marketing spends in an effort to increase profit margins
ready for a sell-off.
