Jimmy Choo uses Foursquare for real-time shoe giveaway

LONDON - High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare.

Jimmy Choo: Foursquare facilitates trainer hunt
Jimmy Choo: Foursquare facilitates trainer hunt

Over the next few weeks, a single pair of trainers from the new Jimmy Choo trainer range will check in at fashionable hangouts around London, and will send real-time updates about their whereabouts.
They will only remain at each venue for a few minutes. The person who reaches the venue in time to catch the trainers, will win a pair in their size.

The idea was conceived by social media agency FreshNetworks and it is the first time Jimmy Choo has used a social media tool to engage its audience both online and offline simultaneously.
To date, Foursquare has mostly been used to check in people at locations, rather than objects.
The trainers can be followed at:
Foursquare: www.foursquare.com/user/CatchAChoo
Twitter: www.twitter.com/CatchAChoo
Facebook: www.facebook.com/CatchAChoo

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