Jimmy Nelson "The preservation robot" by JWT Amsterdam

Worried that globalisation is making the world the same all over? Photographic artist Jimmy Nelson is, which is why he has unveiled a robot to make the internet more culturally diverse.

"The preservation robot", created by J Walter Thompson Amsterdam, is being touted as the first autonomous technology to tackle the erosion of cultural diversity that is down the spread of Western culture on the internet. 

The robot, which was switched on live on stage at the SXSW festival on 9 March, continuously places a myriad of images of indigenous culture into the open spaces on the internet.


Photographic artist
Public relations & partnerships manager
Project manager
Creative lead
Senior art director
Digital producer
Digital producer
Design and photography
PR director
Digital partner
Director of technology
Head of production
Creative technologist
Lead creative developer
Creative developer
Creative developer
Interactive art director
Senior digital designer
Motion Designer
UX designer
Senior digital producer
Technical partner
Chief technology officer
Production company

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member