Jo Kenrick

Marketing director

Homebase

This creative, personable marketer has focused much of her energy over the past year on improving Homebase’s website, which is returning strong sales for the brand. She also unveiled a spring ad campaign, which delivered Homebase’s best-ever results based on whether viewers were persuaded to purchase. Kenrick also led the launch of coupons redeemable at the till across the store network. However, overall, it has been a tough 12 months for the brand, which is to close 25% of its stores following a sales slump.



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