Jo Malone to host fragrance launch event at Westfield London

Beauty and fragrance brand Jo Malone is launching its limited edition fragrance, Star Magnolia, with an event in Westfield London.

Jo Malone launches limited edition fragrance at Westfield London
Jo Malone launches limited edition fragrance at Westfield London

On 22 April, Jo Malone will invite shoppers to discover the limited edition fragrance via an experience at shopping centre Westfield London. 

The brand will be hosting a blossom posy masterclass, inspired by the fragrance's white blossom and spring scent, which will teach guests how to create their own posy. Florists Harper & Tom’s will be instore to guide guests through the experience, and offer their expertise.

Customers will be served complementary sparkling wine and treats as they test out the new fragrance.

More: Beauty app MakeupPlus staged a a pop-up during London Fashion Week, which aimed to create the 'ultimate beauty destination'. In February, Giorgio Armani opened a pop-up in London for the first time.

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