John Brown creates revamped image for upmarket hotel title

John Brown Publishing has relaunched The Dorchester Group Magazine - claimed to have the wealthiest readership in the world.

John Brown Publishing has relaunched The Dorchester Group Magazine

- claimed to have the wealthiest readership in the world.



Previously known as The Dorchester Magazine, the bi-annual is now

distributed to the other two hotels in the group - the Beverly Hills in

Los Angeles and the Meurice in Paris.



It has been redesigned in an outsized format on high-quality matt

paper.



International sales are handled by ad manager Kate Hale, based in John

Brown’s London office.



A sales agency is being sought in Los Angeles.



The current 100-page issue carries 35 ad pages for exclusively upmarket

brands.



Advertisers include Asprey & Garrard, Bombay Sapphire, Knight Frank,

Collingwood, Bijan and Dianoor.



John Brown chief executive Andrew Hirsch said the Dorchester’s owner,

Brunei Investment Group, intends to buy other leading hotels, which

should lead to a significant expansion of the magazine’s global

distribution of 20,000.



Hirsch claimed the magazine’s readership comprised captains of industry

and movie stars.



Hirsch first worked on the magazine a decade ago as ad manager when

Pearl & Dean held the publishing contract.



After being made redundant in 1992, he joined John Brown and brought the

magazine contract with him.



The revamped issue provides a guide to the summer’s best events and the

trendiest shopping districts.