Andy Sutcliffe, the former Cabal Communications managing director,
has resurfaced at John Brown Publishing, where he will oversee a major
US contract magazine win.
Sutcliffe walked out of Cabal three months ago following a rumoured
disagreement with chief executive and fellow founding partner Sally
O’Sullivan. Since then he has spent much of his time scuba diving in the
He has joined John Brown on a two-month contract to produce the first
issue of the new customer title, which will appear in September.
However, chief executive Andrew Hirsch is hoping to persuade Sutcliffe
to continue at John Brown in a permanent role.
The US client is said to be a market leader but Hirsch would not reveal
its name for competitive reasons. The title will be published quarterly
and have a distribution of 500,000.
The win closely follows another US gain - a 300,000 customer magazine
for upmarket kitchen retailer Williams Sonoma. This is being produced in
a joint venture with book publisher Weldon & Owen.
The first of John Brown’s three US contract wins - Ikea Space - is set
to increase its frequency from three to four times a year. Ikea has
around 20 stores in the US and the magazine has a distribution of 1.2
Ikea Space is also sold on newsstands in the US and claims to sell
Its UK sister magazine Ikea Room sells 30,000. The summer edition
carries a covermounted corkscrew.
Hirsch revealed he is seeking a worldwide audited ABC figure for the
various Ikea editions. This should be available next year.
Ad sales for John Brown’s US customer magazines are spearheaded by New
York-based ad director Brendan Gilhuly, who was captured from Men’s
Health publisher Rodale in the US.
Gilhuly is recruiting staff for the New York office to cope with the new
business. He also oversees a network of sales agents in key US
Hirsch revealed there were more US business wins ’from major companies’
in the pipeline. The US contract market is not as developed as Britain’s
and John Brown was the first to identify and exploit the
However, UK rivals are likely to follow its lead.