John Brown hires ex-Cabal man Sutcliffe to oversee new US title

Andy Sutcliffe, the former Cabal Communications managing director, has resurfaced at John Brown Publishing, where he will oversee a major US contract magazine win.

Andy Sutcliffe, the former Cabal Communications managing director,

has resurfaced at John Brown Publishing, where he will oversee a major

US contract magazine win.



Sutcliffe walked out of Cabal three months ago following a rumoured

disagreement with chief executive and fellow founding partner Sally

O’Sullivan. Since then he has spent much of his time scuba diving in the

Caribbean.



He has joined John Brown on a two-month contract to produce the first

issue of the new customer title, which will appear in September.



However, chief executive Andrew Hirsch is hoping to persuade Sutcliffe

to continue at John Brown in a permanent role.



The US client is said to be a market leader but Hirsch would not reveal

its name for competitive reasons. The title will be published quarterly

and have a distribution of 500,000.



The win closely follows another US gain - a 300,000 customer magazine

for upmarket kitchen retailer Williams Sonoma. This is being produced in

a joint venture with book publisher Weldon & Owen.



The first of John Brown’s three US contract wins - Ikea Space - is set

to increase its frequency from three to four times a year. Ikea has

around 20 stores in the US and the magazine has a distribution of 1.2

million.



Ikea Space is also sold on newsstands in the US and claims to sell

100,000.



Its UK sister magazine Ikea Room sells 30,000. The summer edition

carries a covermounted corkscrew.



Hirsch revealed he is seeking a worldwide audited ABC figure for the

various Ikea editions. This should be available next year.



Ad sales for John Brown’s US customer magazines are spearheaded by New

York-based ad director Brendan Gilhuly, who was captured from Men’s

Health publisher Rodale in the US.



Gilhuly is recruiting staff for the New York office to cope with the new

business. He also oversees a network of sales agents in key US

cities.



Hirsch revealed there were more US business wins ’from major companies’

in the pipeline. The US contract market is not as developed as Britain’s

and John Brown was the first to identify and exploit the

opportunities.



However, UK rivals are likely to follow its lead.



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