John Brown Publishing has won the ad sales account for the Virgin
Rail title, Hotline, at the expense of the incumbent ad sales house,
The contract publisher has produced Hotline since its inception and has
now won the contract to sell it.
John Brown also publishes Virgin Atlantic’s three in-flight magazines
and is thought to be planning to wrest their ad sales contracts away
A new sales executive, Colin Stewart, has been hired from the
international sales house, Universal Media, to sell into Hotline. He
reports to Paula Cain, who has been promoted to group ad manager across
Hotline and Debenhams magazine.
Hotline, which has a distribution of 200,000, generates around pounds
500,000 of advertising revenue from its four quarterly issues.
John Brown also plans to boost sales on Bizarre. The chief executive,
Andrew Hirsch, expects the title to increase its 106,000 circulation by
10 per cent in the next ABCs and feels the title is not punching its
weight in sales terms.
He commented: ’Esquire has fewer sales than Bizarre but generates pounds
4 million of advertising revenue a year. I don’t see why Bizarre
shouldn’t get pounds 2 million.’
An agency sales manager is being sought to supplement the men’s consumer
team, which also sells Viz and Fortean Times.