John Brown Contract Publishing is to produce the first customer
magazine for Esporta Health and Fitness Clubs.
Esporta launches on 14 June as a glossy lifestyle magazine and will
reflect the health clubs’ ’feel good about life’ philosophy.
Editorial content will concentrate on fashion, beauty, health, food,
travel, entertainment and celebrities.
The editor is Sarah Wharton, the former deputy editor of the Debenhams
magazine, another John Brown title.
The print run of 120,000 will be distributed to Esporta’s predominantly
AB female membership as well as members of other gyms in the group such
The 84-page first issue will carry 25 pages of advertising, which will
be sold by ad manager Sheila Mechan. She is mainly targeting cosmetics
and clothing advertisers.
Meanwhile, John Brown has announced the expansion of its Ikea customer
magazine into Italy, Spain, Germany and France. The move takes the
worldwide print run of Ikea Room to 2,371,000, including the US and UK
The magazine is distributed quarterly to Ikea card holders and is sold
in Ikea stores and on newsstands.
The 100-page European editions will carry around 20 pages of advertising
sold locally by Gruner & Jahr in Germany, Publicat in France, Global
Communications in Spain and International Advertising Network in
However, global deals will be done in London through Michael Stanton,
who was recently appointed group advertisement manager for Ikea Room and
the Orange customer magazine.
The European launches of Ikea Room will be completed by the end of the
Chief executive Andrew Hirsch claimed that the Ikea title has one of the
largest circulations in the home interest sector worldwide.