John Brown seeks ad manager to sell Orange magazine

John Brown Publishing has won the contract to publish Orange’s customer loyalty magazine O and is looking for an ad manager for the project.

John Brown Publishing has won the contract to publish Orange’s

customer loyalty magazine O and is looking for an ad manager for the

project.



Andrew Hirsch, chief executive of the publishing house, is promising to

revamp O in order to attract blue-chip advertisers, which fit well with

the Orange brand.



Hirsch added that he expected the title to eventually boast a print run

of up to four million ’in the next two or three years’. It currently has

a print run of 1.4 million.



’The advertising should be much higher quality than the material it has

been carrying,’ said Hirsch. ’With the status of the Orange brand and

the print run, it should not be difficult to get companies like dotcoms

and hardware manufacturers on board. Orange sold 850,000 phones in

December alone.’



John Brown is looking to recruit an ad manager to oversee the two sales

people already working on the project.



The company has completely redesigned the title since it was published

by the previous contract-holder TPD. The first issue produced by John

Brown will be sent to Orange customers in March.



The publishing house is also planning to launch two additional Orange

titles beside the triennial O - one for its customers with the pre-paid

product Just Talk and one for its business-to-business users. There are

also plans for an online version of O.



John Brown, which produces consumer and contract titles, won the

business in a three-way pitch.



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