BBC Worldwide’s homes and gardens portfolio is to be bolstered with
the acquisition of John Brown Publishing’s Gardens Illustrated.
The deal is to be completed on chairman John Brown’s return from the US
Although BBC Worldwide may hire at least one of the two sales executives
on Gardens Illustrated, it is unlikely to need its publisher
Marie-Louise McLeod or its ad manager Elisa Haynes.
Gardens Illustrated’s upmarket approach will complement the more
practical format of BBC Gardener’s World - the market leader.
The design-led title will bring in lifestyle advertising and will be
sold alongside BBC Good Homes and BBC Homes & Antiques.
Gardens Illustrated is published ten times a year and has a first-half
ABC of 40,297. Around 17,000 of the copies are sold overseas.
The proceeds from the sale can be diverted into the launch of John