The disabled charity John Grooms has launched a new cinema
commercial through cdp-travissully that aims to reveal how the
organisation helps people with disabilities to live normal lives.
The ad shows a young man in a wheelchair decorating an upstairs
room.
His concentration is broken by a neighbour's door being slammed in the
face of a pair of canvassers. They move on to his house, ring his
doorbell, and using a through-the-floor lift, he goes downstairs to
answer the door, only to immediately slam it in their faces. He swings
back into his hall where his pregnant partner stands laughing.
A voiceover from the comedian Dom Joly reminds viewers that John Grooms
provides care and purpose-built housing for some 40,000 people with
disabilities to help them live like any other member of the
community.
John Grooms' executive director, Michael Shaw, said: "What's amazed me
has been the dedication of the team to achieve an incredibly focused and
memorable piece of creative work."
Cdp-travissully's chairman, Chris Macleod, said: "This film is stylish,
upbeat, funny and very unexpected for a charity."
The ad was written and art directed by Neame Ingram and Paul
Westmoreland, and directed by Vaughan Arnell through Godman. Media is
through CDP Media.
