John Grooms finds upbeat cinema spot with cdp-travissully

The disabled charity John Grooms has launched a new cinema

commercial through cdp-travissully that aims to reveal how the

organisation helps people with disabilities to live normal lives.



The ad shows a young man in a wheelchair decorating an upstairs

room.



His concentration is broken by a neighbour's door being slammed in the

face of a pair of canvassers. They move on to his house, ring his

doorbell, and using a through-the-floor lift, he goes downstairs to

answer the door, only to immediately slam it in their faces. He swings

back into his hall where his pregnant partner stands laughing.



A voiceover from the comedian Dom Joly reminds viewers that John Grooms

provides care and purpose-built housing for some 40,000 people with

disabilities to help them live like any other member of the

community.



John Grooms' executive director, Michael Shaw, said: "What's amazed me

has been the dedication of the team to achieve an incredibly focused and

memorable piece of creative work."



Cdp-travissully's chairman, Chris Macleod, said: "This film is stylish,

upbeat, funny and very unexpected for a charity."



The ad was written and art directed by Neame Ingram and Paul

Westmoreland, and directed by Vaughan Arnell through Godman. Media is

through CDP Media.