John Hegarty's incubator business invests in online property start-up Settled

Sir John Hegarty's incubator business, The Garage Soho, has invested in online property platform Settled, and will provide branding guidance for the firm.

The Garage Soho: Sir John Hegarty and Thomas Teichman
The Garage Soho: Sir John Hegarty and Thomas Teichman

Alongside tech investor Thomas Teichman, Hegarty launched The Garage Soho in November 2014 to hot-house start-ups at seed stage.

Settled is aiming to disrupt the UK property buying and selling process by empowering homeowners, rather than use what it calls a "middleman", akin to the likes of so-called disruptors Airbnb and Nutmeg. It aims to enable homeowners to control their own home sale with expert support to help from valuation stage through to completion.

The brand has recently completed its second round of seed funding which was led by The Garage.

Hegarty, the co-founder of Bartle Bogle Hegarty, said: "We love Settled because it has the potential to be a disruptive brand and a disruptive business. It's a double win!" 

Settled was launched in January 2015 by brother and sister Paul and Gemma Young and is planning an official consumer launch in January 2016. 

Gemma Young, the chief executive at Settled, said: We feel technology has a much larger role to play in innovation than we’ve seen so far. With Settled we’re passionate about building the tools that will empower sellers and buyers giving them more confidence and making buying and selling much more enjoyable with a vastly reduced price tag".