John Lewis and Adam & Eve/DDB win only UK Creative Effectiveness Lion

John Lewis and Adam & Eve/DDB picked up their second Creative Effectiveness Lion last night, the first UK-only brand to win a second award in the rigorous category.

John Lewis: The Bear and the Hare picks up Gold Creative Effectiveness Lion for Adam & Eve/DDB
John Lewis: The Bear and the Hare picks up Gold Creative Effectiveness Lion for Adam & Eve/DDB

The 2013 'The Bear and the Hare' Christmas campaign, picked up a Gold Creative Effectiveness Lion and was the only UK work to be honoured in the ceremony.

Last year UK agencies won three Lions.

In 2013 Adam & Eve/DDB, alongside Manning Gottlieb OMD, won a Creative Effectiveness Lion for  'From Crying To Buying: How John Lewis Harnessed The Selling Power Of Emotion', its ongoing work for John Lewis.

Creative Effectiveness Lions were not awarded in different colours until this year. Instead, a Creative Effectiveness Lion was equivalent to a Gold in other categories.

The Grand Prix in Creative Effectiveness went to Forsman & Bodenfors for 'The Live Test Series' for Volvo Trucks.

The US won the most Lions in the Creative Effectiveness awards including: a Gold Lion for 'This is Wholesome' for the Mondelez brand Honeymaid by Droga5 New York; two Silvers and two Bronze Lions.

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