John Lewis "Buster the boxer" by Adam & Eve/DDB

The John Lewis Christmas 2016 campaign is out, which this time around retains its sense of humour and does away with the bleakness that featured so heavily in last year's work.

The star of the ad is Buster the boxer, who has been teasing viewers across social media for the past few days.

Buster is joined by CGI versions of bouncing foxes, badgers, squirrels and hedgehogs, who have been doing some tormenting of their own, at the frustrated dog's expense.

Expect a wide range of accompanying merchandise to roll out across stores.

Credits

Customer director
Head of marketing, brand and social
Chief creative officer
Executive creative directors
Copywriter
Art director
Chief strategy officer
Planning partner
Managing director
Business director
Account director
Account manager
Producer
Assistant producer
Production company
Director
Producer
Director of photography
Production manager
Production assistant
Post production
MPC
VFX executive producer
VFX producer
VFX line producer
Creative director VFX, MPC
Shoot supervisors
VFX supervisor 3D
VFX supervisor 2D
Animation supervisor

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