John Lewis "Buster the boxer" by Adam & Eve/DDB

The John Lewis Christmas 2016 campaign is out, which this time around retains its sense of humour and does away with the bleakness that featured so heavily in last year's work.

The star of the ad is Buster the boxer, who has been teasing viewers across social media for the past few days.

Buster is joined by CGI versions of bouncing foxes, badgers, squirrels and hedgehogs, who have been doing some tormenting of their own, at the frustrated dog's expense.

Expect a wide range of accompanying merchandise to roll out across stores.


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