The storefront of John Lewis' Oxford Street flagship has been changed to 'John'. The switch might be a reference to the supposed role for Elton John in the retailer's forthcoming Christmas ad.
An eagled-eyed Campaign reader spotted the change this morning and sent in pictures.
The move comes ahead of John Lewis' much-anticipated Christmas campaign, which is reported to contain a starring role for the musician.
John Lewis had declined to confirm or deny the Mail on Sunday report earlier this year that stated the ad would feature John playing piano.
John Lewis declined to comment again today.
Rumours around the festive campaign are rife, with Radio X presenter Chris Moyles last week creating a spoof ad featuring the John song Rocket Man.
John Lewis saw the humorous side, though, tweeting: "@ChrisMoyles thanks for auditioning for our 2019 Christmas advert. You've got it! See you next year!"