John Lewis 'cookware' by Lowe London

Lowe London's new press campaign for John Lewis homeware will launch in national newspaper weekend supplements on April 21. The campaign, comprising three colour double-page spreads, seeks to capture the spirit of spring as a time for new beginnings. Conceived by Johnny Leathers and George Prest of Lowe London, the three executions feature homeware items photographed at dawn with the English countryside as a dramatic backdrop. The campaign uses a warm, conversational tone of voice to describe the products and their prices.