John Lewis "Denim born of LA" by Adam & Eve/DDB

John Lewis is promoting And/Or, billed as the retailer's first in-house denim and lifestyle brand, with a film created by Adam & Eve/DDB.

The film showcases a selection of the 90-piece collection that include jeans, t-shirts and leather jackets.

The denim items are named after places in LA that have inspired the range, which launched today (22 March).

Credits

Chief creative officer
Chief executive officer
Business director
Account managers
Assistant producer
Production company
Director
Executive producer
Producer
Cinematographer
Editing company
Post production
Colourist
Producer
Audio post production
Audio engineer
Music supervision
Music supervisor
Music

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE