John Lewis "Denim born of LA" by Adam & Eve/DDB

John Lewis is promoting And/Or, billed as the retailer's first in-house denim and lifestyle brand, with a film created by Adam & Eve/DDB.

The film showcases a selection of the 90-piece collection that include jeans, t-shirts and leather jackets.

The denim items are named after places in LA that have inspired the range, which launched today (22 March).


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