AgencyAdam & Eve/DDB
SectorFashion, Retail brands, Clothing stores and High Street
John Lewis is promoting And/Or, billed as the retailer's first in-house denim and lifestyle brand, with a film created by Adam & Eve/DDB.
The film showcases a selection of the 90-piece collection that include jeans, t-shirts and leather jackets.
The denim items are named after places in LA that have inspired the range, which launched today (22 March).