AgencyAdam & Eve/DDB
SectorConsumer Goods, Financial services and Insurance
John Lewis is launching an ad campaign by Adam & Eve/DDB to raise awareness of its new home insurance product.
In addition to TV, the integrated campaign will feature on YouTube, streaming services and social media channels, as well as on digital screens outside Waitrose stores.
The heart of the campaign is a 60-second TV ad directed by Tom Kuntz through MJZ in which a young boy causes accidental damage in his family's home.