John Lewis "Moz the Monster" by Adam & Eve/DDB

The new star of John Lewis' hotly anticipated Christmas campaign is Moz, a friendly monster who lives under a boy's bed and keeps him awake.

When Joe starts losing sleep after playing with the monster every night, Moz finally delivers a Christmas surprise and lets him get some rest. The soundtrack is a cover version of The Beatles’ Golden Slumbers by Elbow, and the story will once again be brought to life through a children’s book and digital activations such as Google Home and a Facebook AR filter. The ad was written by Patrick McClelland and art directed by Feargal Ballance at Adam & Eve/DDB, and directed by Oscar-winning French director Michel Gondry through Partizan. 

Credits

Brand
Group chief creative officer
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Copywriter
Art director
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Executive planning director
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Producer
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Director
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Producer
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Model making
Post production company
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Executive director, head of planning
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VFX executive creative director
Creative director
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Soundtrack name and composer
Performed by
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Sound design & mix
Audio book sound design & mix
Editing
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