John Lewis "Moz the Monster" by Adam & Eve/DDB

The new star of John Lewis' hotly anticipated Christmas campaign is Moz, a friendly monster who lives under a boy's bed and keeps him awake.

When Joe starts losing sleep after playing with the monster every night, Moz finally delivers a Christmas surprise and lets him get some rest. The soundtrack is a cover version of The Beatles’ Golden Slumbers by Elbow, and the story will once again be brought to life through a children’s book and digital activations such as Google Home and a Facebook AR filter. The ad was written by Patrick McClelland and art directed by Feargal Ballance at Adam & Eve/DDB, and directed by Oscar-winning French director Michel Gondry through Partizan. 


Group chief creative officer
Chief creative officer
Art director
Group chief strategy officer
Executive planning director
Business director
Account director
Account manager
Assistant producer
Production company
Executive producer
Production manager
Production assistant
Production designer
Model making
Post production company
VFX executive producer
Production coordinator
VFX shoot supervisors
Media agency
Executive director, head of planning
Head of retail
Client business director
VFX executive creative director
Creative director
2D lead artist
3D lead artist
Soundtrack name and composer
Performed by
Music supervision company
Music supervisors
Sound company
Sound design & mix
Audio book sound design & mix