John Lewis "Moz the Monster" by Adam & Eve/DDB

The new star of John Lewis' hotly anticipated Christmas campaign is Moz, a friendly monster who lives under a boy's bed and keeps him awake.

When Joe starts losing sleep after playing with the monster every night, Moz finally delivers a Christmas surprise and lets him get some rest. The soundtrack is a cover version of The Beatles’ Golden Slumbers by Elbow, and the story will once again be brought to life through a children’s book and digital activations such as Google Home and a Facebook AR filter. The ad was written by Patrick McClelland and art directed by Feargal Ballance at Adam & Eve/DDB, and directed by Oscar-winning French director Michel Gondry through Partizan.