John Lewis & Partners "Edinburgh's new shopping landmark" by Adam & Eve/DDB

John Lewis celebrates the reopening of its Edinburgh shop in the St James Quarter shopping district with a print and poster campaign featuring quirky takes on the city's famous vistas by artist Marc Burckhardt.

The ads depict Edinburgh’s most iconic views with a humorous twist – a giant armchair now sits atop Arthur’s Seat, the Ross Fountain is transformed into an enormous Yves Saint Laurent lipstick and in place of the National Monument, a giant baby stacking toy appears on Calton Hill.

The work was created by Clarissa Dale and John Trainor-Tobin. 

Credits

Brand
Local senior marketing manager
Local marketing manager
Local senior marketing executive
Events and marketing coordinator
Head of content & design
Senior content design manager
Chief creative officer
Creative directors
Agency producer
Chief strategy officer
Planner
Project manager
Joint CEOs
Managing partner
Business director
Account executive
Legal
Design
Designer
Retouching
Retoucher
Supply agency
Producer
Media agency
Media account manager
Media senior executive
Artist agent