John Lewis and Partners "Unexpected guest" by Adam & Eve/DDB

John Lewis has launched its 2021 Christmas ad campaign by Adam & Eve/DDB.

The two-minute TV spot celebrates the magic of Christmas moments experienced for the first time. It premiered on ITV yesterday (4 November).

The film was directed by Mark Molloy and produced by Ewen Brown through Smuggler. Media planning and buying was handled by MG OMD.

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