John Lewis & Partners / Waitrose & Partners "Bohemian Rhapsody" by Adam & Eve/DDB

Primary schoolchildren put on an epic and surprising performance of Queen's Bohemian Rhapsody in the first joint ad from John Lewis and Waitrose.

The ad is part of a wider marketing campaign to explain the rebranding of the two brands to John Lewis & Partners and Waitrose & Partners. It will run on TV and in cinemas, including during trailers for the 20th Century Fox film about Queen, Bohemian Rhapsody. Dougal Wilson, who has directed many of John Lewis’ popular ads in the past, returned to direct this one. It was created by Tim Vance and Paul Knott at Adam & Eve/DDB. 


Customer director - John Lewis
Marketing director - John Lewis
Head of brand - John Lewis
Senior marketing manager, brand - John Lewis
Marketing manager, brand - John Lewis
Senior brand design manager
Customer director - Waitrose
Head of marketing - Waitrose
Advertising manager - Waitrose
Head of design- Waitrose
Marketing managers - Waitrose
Chief creative officer
Chief executive officer
Creative directors
Managing partner
Executive strategy director
Art directors
Business director
Account director
Account manager
Deputy head of integrated production
Assistant producer
Production assistant
Media agency
Production company
Executive producer
Production manager
Production coordinator
1st AD
Production designer
Focus puller
2nd AC
Key grip
Set decorator
Hair and make up
Costume designer
Production runner
Editing company
Assistant editor
Post production
Post producer
Shoot supervisor
VFX supervisor/Lead artist
Audio post production
Sound design & mix
Audio producer
Composition / Song title
Music supervision
Music arranger
Music producer
Identity design