John Lewis pop-up makes a home in Islington

Agency Pretty Green has been chosen by retailer John Lewis to promote its autumn House collection with a pop-up shop and event platform in Islington's N1 Shopping Centre.

Cooking demonstrations at John Lewis's Islington pop-up
Cooking demonstrations at John Lewis's Islington pop-up

Pretty Green Events devised the proposition to showcase contemporary living trends as well as hosting a range of special events. These have included film nights with critic Mark Kemode, wine and food pairings, street food demonstrations, gin tastings and photography workshops.

In the next week, visitors will have the chance to take part in latte art masterclasses today (6 November); a beginner's guide to photography tomorrow (7 November); a special event with Monster Headphones on 8 November; and a closing party with surprise guests on Saturday 9 November.

The store opened its doors on 17 October and runs until 10 November. In the first week it attracted more than 12,000 people and resulted in sales of over £4,600.

Lorna Brown, John Lewis head of marketing, Home and EHT, said the pop-up was the group’s first in London: "Our aim was to create a space that allowed us to bring our House by John Lewis brand to life in a fun and contemporary way. In addition to the shop we've created events and experiences that people will enjoy and talk about."

In creating the shopper experience, Pretty Green delivered merchandising, distribution, IT, fulfillment, buying and retail design. The store is also fully wi-fi enabled.

Sian Baker, board director of experiences at Pretty Green, said: "John Lewis Open house has been an exceptionally exciting project for PrettyGreen and has allowed us to really push the boundaries in a traditional retail environment."

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