John Lewis teases emotions again in new TV spot

John Lewis is returning to TV this weekend with its latest emotional epic.

John Lewis: new commercial launches this weekend
John Lewis: new commercial launches this weekend

The new commercial focuses on its "never knowingly undersold" commitment and features a cover version of the INXS track Never Tear Us Apart, re-recorded by Paloma Faith.

The ad, created by Adam & Eve/DDB, tells the love story of a boy and a girl that spans the last century, concluding that the things that really matter never change.

The 90-second spot breaks during ITV1’s The X Factor on Saturday.

It was created by Aidan McClure, Laurent Simon, Shay Reading and Frank Ginger, and directed by Ringan Ledwidge through Rattling Stick.