John Lewis 'the long wait' by Adam & Eve

Adam & Eve has launched the Christmas spot for John Lewis directed by Dougal Wilson, who also directed the award-winning "always a woman" spot for the brand.

The film tells the story of a young boy and his wait till Christmas morning. The classic track Please, Please, Please, Let Me Get What I Want, originally by The Smiths, is used on the ad performed by the singer-songwriter Slow Moving Millie.