John Lewis "the man on the moon" by Adam & Eve/DDB

John Lewis' festive campaign tells the story of a girl who brings Christmas to a lonely old man living on the moon.

The retailer has partnered with Age UK to raise awareness of isolation among the elderly. The ad, created by Adam & Eve/DDB, opens on Lily, a six-year-old who uses a telescope to look at the moon and finds an old man living there alone. She tries various methods of communicating with him and eventually succeeds by using balloons to float him a gift – another telescope that enables him to once again connect with the world. The soundtrack is a cover of Oasis’ Half The World Away by the Norwegian singer Aurora.