John Lydon defends role in Country Life ads

LONDON - John Lydon has defended his role in fronting TV ads for Country Life butter, and has revealed his fee for the campaign will fund the forthcoming reunion tour for his band Public Image Limited.

John Lydon...defended role in Country Life campaign
John Lydon...defended role in Country Life campaign

PiL will play five dates next month, the first time the band has played together in 17 years.

And Lydon attacked people who accused the former Sex Pistols frontman of selling out by his appearance in the Country Life ad.

He told the Camden New Journal: "Why are they questioning me? What manual am I supposed to adopt?

"I’m promoting a British product which I’m very proud of. Anything I can do to help British industry is fine by me and in return you’ve got PiL."

He said the money he received for the ad funded the advance for the PiL tour.

The Country Life campaign was created by Grey London and featured TV and print executions.

Accusations that Lydon had sold out by appearing in the campaign came four years after the former hellraiser appeared in ITV's I'm A Celebrity… Get Me Out of Here!.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content