Wright takes up the newly created position of director of strategic business development for McCann Erickson EMEA.
In his new role, he will work alongside Daley, the executive vice-president chief strategist McCann Worldgroup EMEA and worldwide director of strategic solutions, and report to Brett Gosper, the chief executive and regional director.
Wright's responsibilities will include producing organic growth strategies for existing clients, as well as increasing multinational client development and heading up pitches across the continent.
Daley said: "John has outstanding client experience, having worked internationally on some of the world's most recognisable global brands. He also has a well-earned reputation for developing creative solutions that build brand value."
The pair first worked together at Saatchis when Daley was the chief executive and Wright held the managing director position.
Most recently, Wright worked at Scquare International, the global strategic planning consultancy, where he handled accounts including Diageo, Shire Pharmaceuticals and Cuisine de France.