Johnnie Walker first to utilise JCDecaux 'The Difference' ads

Johnnie Walker has become the first advertiser to use JC Decaux's

new network of giant posters called 'The Difference'.

Guinness UDV's premium whisky has booked all five sites in London from

the end of October until mid-November.

The booking was made by account executive Emma Derbyshire and buying

director Colin Bundock at outdoor specialist IPM, with media planning

through Henry Daglish, client communications director at Carat.

The creative features a quote from adventurer and explorer Norman

Vaughan, which starts 'Dream Big' - in a tactical tie-in with the scale

of the billboard itself.

The Difference billboards measure 60ftx15ft, are back-lit and printed on

one seamless piece of vinyl.

The sites are situated at high-impact, high-traffic locations in the

heart of the City and on arterial roads leading into London.

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