Johnnie Walker "joy will take you further" by Anomaly

Johnnie Walker has launched a new global campaign, introducing a new strapline.

The work, created by Anomaly, is led by an online and TV spot, which introduces the "Joy will take you further" line – although the iconic "keep walking" line still appears at the end of the ad. It features the actors Jude Law and Zhao Wei, the F1 driver Jenson Button and the band OK Go. The film shows people living life to its fullest, espousing the philosophy that while hard work will take you so far, joy will allow you to achieve more. It is set to Plastic Bertrand’s Ça Plane Pour Moi and will run in more than 50 countries. Anomaly was appointed to Johnnie Walker’s global creative account in December 2014 after a competitive pitch, replacing the long-time incumbent, Bartle Bogle Hegarty.