Johnnie Walker launches "Crossroads" ad

LONDON - Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker.

The 60-second spot, called crossroads, continues the brand idea of inspiring personal progress and uses the crossroads as a metaphor for choice.

The surreal execution begins with a man looking for a lift at a dusty dessert crossroads, as he waits a slew of cars comes past offering lifts, from man is being chased by the police to a woman who is not quite a human, all of which he turns down.

The endline says: "You have the power to choose."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus