Johnnie Walker launches "Crossroads" ad

LONDON - Bartle Bogle Hegarty has created the next TV work in its IPA Gold Award winning "Keep Walking" campaign for Johnnie Walker.

The 60-second spot, called crossroads, continues the brand idea of inspiring personal progress and uses the crossroads as a metaphor for choice.

The surreal execution begins with a man looking for a lift at a dusty dessert crossroads, as he waits a slew of cars comes past offering lifts, from man is being chased by the police to a woman who is not quite a human, all of which he turns down.

The endline says: "You have the power to choose."