Johnny Rotten reprises County Life butter ad appearance

LONDON - Country Life is launching another TV ad starring Sex Pistols frontman John Lydon as it aims to increase market share and brand awareness in the run-up to Christmas.

Johnny Rotten reprises County Life butter ad appearance

The butter brand will be back on TV in November in a continution of its 'Great British Butter' campaign. After Lydon's first ad appearance on behalf of the brand earlier this year, Country Life overtook Anchor in value share for the first time, hitting a 7.6% value share at its peak.

The campaign aims to deliver the brand's key message that Country Life butter is a British product.

The new TV execution will run for six weeks and will be supported by radio spots for two weeks from 23 November.

The campaign will be supported by a promotion offering consumers the opportunity to win a hamper of British food and drink, as well as direct marketing activity.

 

 

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content