Carl Johnson has unexpectedly abandoned plans to move to Australia
and will stay on as managing director when Simons Palmer Clemmow Johnson
merges with TBWA.
The creative and account handling departments will both report to
Johnson, who will be responsible for the internal, day-to-day running of
the merged agency.
The pounds 15 million deal between Simons Palmer and TBWA, an Omnicom
subsidiary, is expected to be finalised by the end of this month,
although the new name - and which agency gets top billing - has still to
Johnson commented: ’I am staying on to run the most exciting agency in
His investment and personal involvement in the Mission, a film-making
and programming company, along with a reluctance to uproot his family
from the UK, are factors that have contributed to Johnson’s decision to
stay in London.