Johnson & Johnson calls review for suncare ad account

Johnson & Johnson is looking for an agency to handle the UK advertising for its range of Suncare brands.

PizBuin: searches for an agency to manage its suncare range
PizBuin: searches for an agency to manage its suncare range

The company has approached a number of non-roster agencies with a request for information regarding the brief.

Pitches are due to be held later this year, and the successful agency is expected to win a place on J&J's advertising roster.

Agencies already on the roster include Abbott Mead Vickers BBDO, DLKW Lowe and JWT London.

Brands in J&J's Suncare range include Piz Buin and Johnson's Facial Sun Protection.

There is not currently an incumbent agency on the Suncare account, instead J&J has used agencies from its existing advertising roster to work on campaigns on a project basis.

The last major campaign for Piz Buin was launched in 2007, created by Lowe London and used the line "Hours of gorgeous protection".

Piz Buin recently launched a  Mountain range, which has been specifically designed to give sun protection in high altitude conditions.


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