Vice-president, brand-building, foods and ice cream
Goldstone lives and breathes food marketing, commanding an enviable marketing spend at the FMCG company. But his campaigns are not purely about big budget. Creativity plays an important role, and Goldstone gains recognition for this. Highlights included three golds at Cannes for the ‘End Marmite Neglect’ campaign and celebrations for the 25th birthday of Magnum, including a ‘dipping store’ in Selfridges and a Regent Street takeover. As a former Kraft, Coca-Cola, PepsiCo and Premier Foods marketer, Goldstone’s food and drink experience base is vast. He shares that knowledge, mentoring young marketers through The Marketing Academy.