Jon Lambert

Group marketing director

Nestlé UK & Ireland

This Nestlé lifer (he joined in 1991) brought Kit Kat back to our screens earlier this year, in its first TV campaign since 2011. He scored a digital hit with Kit Kat this year too. The brand swooped on Apple’s ‘bendgate’ problem, releasing a humorous tweet that was retweeted more times than Oreo’s famous Super Bowl effort.