CDP has appointed Jon McKie, a planner who started his career at
the agency in the late 80s, its new planning director.
McKie returns to London from Sydney where he has worked as a planning
director and partner of DDB Needham since 1993. While McKie was there,
the agency scooped 11 Advertising Federation of Australia effectiveness
awards, Australia’s equivalent of the Institute of Practitioners in
Advertising’s effectiveness awards.
McKie started out in CDP’s planning department in 1988, before moving to
DMB&B the year after. After a year and a half at DMB&B, he was one of
the first employees of Duckworth Finn Grubb Waters when the agency
started up in 1990. McKie left in 1992 to go travelling.
CDP has been without a dedicated planning director since 1995 when Mary
Stow left to go to Howell Henry Chaldecott Lury. Laurie Gair was
planning director for a year before Stow.
In the next few months, the agency hopes to expand significantly its
five-strong planning department.
Simon Myers, CDP’s managing director, said: ’Planning has been a little
in the shadows at CDP of late, but we want to make it proportionally a
significant part of the agency structure. Jon will change that.’
McKie said: ’I’ve helped produce fantastic creative work in Australia
but there’s no better place to do so than at CDP in London.’