Jones leaves TBWA for Grey MD post

TBWA/London, its long-term tenure of the NatWest account in doubt, has lost a second senior manager on the business with the departure of Peter Jones for Grey.

TBWA/London, its long-term tenure of the NatWest account in doubt, has lost a second senior manager on the business with the departure of Peter Jones for Grey.

Jones, who helped direct the account for more than two years, has resigned to become the managing director of one of Grey's five 'agencies within an agency'.

His exit follows that of Steve Wreyford, who has taken over as the managing director of Da Costa & Co (Campaign, last week).

Jones said: 'I had been looking for a move because I had been at TBWA for quite some time and the NatWest situation wasn't quite as I wanted it to be.'

His arrival at Grey renews his link with Martin Smith, the chief executive, who worked with him at Bartle Bogle Hegarty for five years.

Jones, 46, will take over as the managing director of Yellow Grey, which holds the Procter & Gamble brands Fairy Liquid, Bold, Flash and Clearasil, as well as the Oracle and Pedigree Masterfoods accounts. He succeeds Steve Richards, who has been promoted to the managing director of the agency.

Smith said: 'Peter is a consummate professional who is also very talented. Working on NatWest has given him a good in-depth knowledge of the totality of marketing.'

Jones' career began 21 years ago at Doyle Dane Bernbach. He moved on to the then Waldron Allen Henry & Thompson, where he worked on the Government's anti- drink-drive campaign. He first worked on NatWest at BBH before joining GGT, which he followed into its merger with TBWA.



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