JOOP! moves European media buying into BBDO

- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated $15 million European media buying account.

- JOOP!, the newly acquired clothing-to-fragrances subsidiary of the Hamburg based company, Wunsche, has appointed the Dusseldorf-based BBDO agency to its estimated $15 million European media buying account.

The business had previously been handle by Werbedienst fur Markenware in Stuttgart, and includes media planning and buying in Germany, the Benelux, Austria, Switzerland and the UK.

The business includes a range of products marketed under licence, from children's wear to leather goods.

However, it does not include JOOP!'s range of fragrances, which are marketed by Lancaster.







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