Josephs hired by CHI as Liverpool Victoria campaign launches

Clemmow Hornby Inge has poached Ogilvy & Mather's business

director, Danny Josephs, to work on new business and account


Josephs, a Campaign face to watch this year, left TBWA GGT Simons Palmer

for O&M in October 2000. He joins CHI as the agency launches its first

work for the Liverpool Victoria Friendly Society. A campaign breaks this

week across national and regional press and six-, 48- and 96-sheet


CHI picked up the £5 million account in May as part of a

rebranding exercise conducted by the new managing director, Simon

Rhodes. The ads feature the first above-the-line appearance of Smith &

Milton's new Liverpool Victoria logo. Media planning and buying for the

campaign is by Starcom Motive.