Joshua G2 releases parcour Swatch spot

Joshua G2 has created a new TV ad for Swatch, showing miniature men indulging in a spot of parcour inside the mechanism of a watch.

Part of a Europe-wide campaign promoting the Swatch's Chrono Plastic range, the ad features the group of freerunners racing against each other.

The 60-second ad, titled ‘race', follows the runners as they jump from piece to piece, desperately trying  to avoid perilous drops and navigate the cogs.

As the first two finally reach their destination, the camera pans out to reveal the watch in which they have been running.


Project name
Head of Brand and Web Roberto Costa Swatch AG
To position the chrono plastic watch as the time piece of choice for active males.
Creative agency
Joshua G2
Creative Director
Franco Reda
Regional Director EMEA
Matthew Howells
Media agency
Media planner
Production company: Sonny London
Jeff Thomas
Quin Williams at Marshall Street
Audio post-production
Eurowide Television and Cinema

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